Elevating the buying experience for the home improvement customer

Following an acquisition and a big win to be the sole water filtration brand in Lowe's stores, A. O. Smith needed to role out new and rebranded products with a refined aesthetic and better merchandising than the competition. Working with their in-house team, I provided art direction and production design for over 100 deliverables that included consumer packaging, online marketplace assets and photography for products like filtered drinking systems, whole-home water filtration, water softeners and filter replacements.

What was produced: