Seis Playas Hotel

Rebranding a small hotel to better capture and communicate its unique Costa Rican flare

The Best Western Camino a Tamarindo in Costa Rica came under new ownership and sought to break away from the Best Western affiliation and become wholly independent, serving the northwestern Pacific coast. As the hotel had no web presence except for reviews on TripAdvisor, a new name, brand identity and comprehensive website with the ability to take reservations was needed right away.

To complement the newly-named hotel’s website, photography and video, signage, email marketing and other collateral was produced to welcome guests and elevate its brand above the others in the area.