Transforming concern into comfort — a campaign to educate Travis County voters

After acting on voters’ concerns and acquiring new and more advanced voting machines, the Travis County Clerk looked to Hahn Public to create a fully integrated awareness campaign centered on how much more secure and easy the new voting process was going to be.

I led my creative team through early concepts to building the campaign and website with the right messaging. The end result was celebrated as a well-developed, targeted, omnichannel campaign that emphasized the unique qualities of this new voting system (like the improved security and paper ballot backups) and reached voters across Travis County, Texas.

What was produced: