A virtual IPO experience for the New York Stock Exchange

Unity is the world’s leading platform for creating and operating interactive, real-time 3D content — and the team is working with the New York Stock Exchange to deliver virtual IPO experiences to companies listing on the Exchange to celebrate their Listing Day with their employees. This interactive watch party includes a pre-event countdown, and a live broadcast of the opening bell ceremony directly from the Trading Floor. After the event, users can explore and learn more about the NYSE in an immersive 3D space.

As Lead UI Designer, I had the opportunity to lead the development team through the design evolution of the experience, working closely with 3D technical artists and web developers to make each Listing Day experience come alive for clients. I was responsible for the adoption of each company’s visual brand system into our assets, built and templatized for handoff to 3D rendering and web development. I also collaborated with the team to improve the visual cohesion across the branded environments and developed new add-on features to enhance and extend user engagement.